A welcoming sign posted on the outskirts of Salida, Colorado, the 'Heart of the Rockies.' Companies advertised on the sign include: the VFW, the American Legion, Foster Lumber Co., BPOE Elks Lodge 808, Argys Bros. Garage, the Victoria Hotel & Bar, C.D. Evans Saw Mill, Bert & Tom's Modern Cottages, Jenny's Lunch, Salida Finance Co., Koster's Insurance, Frantzhurst Trout Farm, and the Atomic Bar & Cafe. This image is from the Salida Museum Negatives...