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This study investigated how individuals rate men, women, and self on common personality characteristics when death is made salient. Results indicated a significant effect of death on women's ratings but not men's. Under the death prompt, women considered themselves significantly more judgmental, moody, materialistic, and easily embarrassed, and rated their own personalities as adhering significantly more to negative female trait stereotypes.
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This study explored the effect that mortality salience, both death and imminent death, had on life goals. Sixty undergraduates from a small liberal arts college wrote about their feelings associated with either death, imminent death, or dental pain, then completed a survey containing a list of various accomplishments that they rated on a scale of one to ten on how strongly they wanted each item on their list of things to do during their life (i.e.,...